Here's my story...

I'm a business strategist & web designer based in Tennessee, but you could say I'm a multi-passionate entrepreneur! I'm the founder and CEO of Blooming Magnolia Inc, a Long COVID Support & Mental Health Advocacy nonprofit, as well as a Special Advisor for Empowering A Billion Women. I've also successfully coached hundreds of real estate professionals over the past 3 years on how to take their business & brands to the next level.

I am soooooo grateful you found me because I am on freaking fire when it comes to seeing you win in business and life. You deserve to feel inspired, passionate, and alive! I mean... basically I'm your biggest hype girl. Can you tell?

My mission is simple:

millions of people who have big dreams to do what it takes to achieve them. Period.

inspire, empower, and impact

Hi beautiful!


     In 2014, Shelby Hedgecock moved to Los Angeles from a small town in East Tennessee to pursue her dreams of being an actress. It didn’t take her long to realize how toxic the industry was, and that didn’t sit right with her, so she took matters into her own hands. She decided to invest in her first business coach and created “Not So Rich Not So Famous,” a reality show about a small town girl trying to “make it” in superficial LA. It exploded and had so much success it was pitched to networks; however, after the passing of her grandmother at the end of 2017 and surviving a sexual assault at the beginning of 2018, she slipped into severe depression. She made the difficult decision to take a step back from producing it. Her mental health crisis forced her to find a way to heal - inside and out, and this is when she fell in love with fitness. 

     Shelby found solace in the mind, body, & soul connection of overall wellness. She started working with a health coach and documenting her journey for “Not So Rich Not So Famous” to make a comeback. In 2019, she went on to become a Certified Personal Trainer and was working on launching her exclusive online wellness business while completing a certification in nutrition, but in April of 2020, Shelby was diagnosed with COVID-19, and it almost took her life. As of today, she is chronically ill and still dealing with complications from her infection such as a diagnosed brain injury and cardiovascular issues.

     Throughout her journey of uncertainty as a first-wave COVID injured survivor, seeking answers, and healing she has locked arms with other patients making it a mission to spread awareness on the long-term implications of the virus. While on her sickbed, she created a nonprofit called “Blooming Magnolia” to help others and has appeared on NBC, CNN, Cuomo Prime Time, Inside The Issues, Bustle, Inside Edition, YAHOO News, Freddie and Alyssa Show, and more. She has also spoken with the United Nations amplifying patients’ voices in this cause. The nonprofit was recently named the winner of a bronze award in the “Most Valuable Nonprofit Response" category in the 18th annual Stevie® Awards for Women in Business.

     After her 30th birthday in 2021, her creativity started coming back after her brain injury. Her mind was becoming clearer and she decided she was ready to elevate her impact even further. She slowly started laying the foundation to offer her very own coaching services again - except this time, business would be at the forefront.  Everything had come full circle. She’s all about personal growth, strategy, spirituality, & energetics, and has an overall passion for empowering leaders to step into their power and own their story so they can turn their vision into reality, too. She’s a firm believer that she has manifested her own life through inspired action. One of her favorite quotes is, ”The harder the ball hits the pavement, the bigger the bounce,” and she can’t wait to empower you to do the same, no matter your circumstances.

     She’s a breath of fresh air sharing her own authentic personal struggles and successes with the world making it a mission to cultivate change and empower others while doing so. Through her transparency and bravery, she’s a lighthouse for others as she shows first hand what is possible when you hold your God-given vision, trust your power, and make the decision to leap. 

Where my story begins... thanks, for giving birth to this fiery Aries big dreamer world changer, Mom!!

Finally made the big move from TN to Los Angeles to pursue my dreams!



Graduated high school and planned to move to LA, but had some setbacks. 


I knew I wanted to move to LA or NY for acting so I became obsessed w/ creating: skits, websites, filming, branding. All of it. I had a real talent for it. I didn't know it at the time, but it changed everything for me...

Competed at Miss California USA to challenge myself.. and for the networking opps, of course! Trained for 6 months. One of the best experiences EVERRRR. 


Fell in love with web design & video editing

January 2015


1st fb pic in 2006.
from dollywood to hollywood, baby!!

Lots of life changes during this time. Let's just say I needed to figure out how to make it on my own... and I did. 

Left the agency I was working for. Became a CPT & focused on launching my online wellness biz while also starting to coach real estate professionals on how to take their brands & social media to the next level



Started my fitness journey which totallyyyy changed my life. Competed at my 1st Spartan Race in Oct that year!


Went to Thailand & came back soooo inspired. Launched my lifestyle brand & realty show, "Not So Rich Not So Famous." I was so good at branding & social media, my coach ended up hiring me to work for her lol

Got sick w/ COVID April 20 & it literally almost killed me. When I realized I wasn't recovering, I sprung into action. Summer of 2020 I began creating my nonprofit "Blooming Magnolia" for Long COVID Support & Mental Health Advocacy


Hired my first business coach





March 15, 2021

Summer '21

Started laying the groundwork for offering my own mentorship & educational services.

Celebrated my 30th birthday on the 30th. Cheers to new decades bc my 20s were nuts! LOL

March 30

My Golden Birthday!

Dec '21


Launched the nonprofit! I had always had a dream to have a nonprofit and what a better time to turn pain to passion 

We sent out our first round of grants to patients in need! 

Blooming Magnolia was named the winner of a Bronze Stevie® Award in the “Most Valuable Nonprofit Response" category at the 18th annual Stevie Awards for Women in Business!

September 23

Launched my new company for business mentorship & web design on my 31st birthday!

Let's walk down

memory lane

More  about  me!


I believe the whole entrepreneurship experience is spiritual AF.

I’m 5’0 short… although I be but little, I am fierce ;)

italian food is my favorite food everrr

I’m an ENFJ, Aries Sun, Aries Ascendent, Libra Moon, and a Generator!

red is my power color... can you tell?

I have a white, deaf Turkish Van Cat named Elsa! She’s a queen and is my absolute world!

Step into your own personal hour of empowerment with me. Activate your mind, body, and soul to move beyond the voices in your head that say, "That's not right. No one is going to 'get' this. No one is going to buy this. Don't post it." 


This is an application-required enrollment process where making sure we’re a good fit is superrrrrr important. If you need that extra 1:1 support, this might be for you. 


1:1 Mentorship

get the details!

learn more

This is for the ambitious business owners... the service providers, the artists & coaches, the dreamers who aren't messing around. You'll walk away with a custom show-stopping website within 24 to 48 hours, fully branded to you with love from me.  


get the details!

Empower Hour

an exclusive vip experience

Build A Brand

“If you’re looking for a sign to work with Shelby, this is it! I have first hand seen her accomplishments over the years."

"She has helped to impact so many lives through her personal brands and businesses… and now, she is going to be teaching you how she did it! What a gift! I have personally mentored her and I assure you, your mindset, business strategy, spirit, and soul will grow and you will experience breakthroughs!”

Ingrid Vanderveldt

CEO of Empowering a Billion Women, EBW Distributors, & Vanderveldt Global Investments

“Working with Shelby has been amazing and life changing for me. I’m so grateful to have had the opportunity to work with her! "

"She is genuinely authentic and always has a smile on her face. She is a true master at her craft, and has endless ideas when it comes to all things business strategy.”

Stephanie Martinez-James

Intuitive Spiritual Guide, Psychic Medium

“Shelby is amazing! She takes an individualistic yet dynamic approach to coaching"

"She helps you overcome the core beliefs and problems that are holding you back in business and in life so you can soar! If you’re ready to invest in yourself to level up, I recommend Shelby 100%.” 

Anna Means

“Shelby has a strong marketing and sales skillset."

"She’s extremely positive, creative, and willing to go above and beyond for her clients. She builds trust through a value-first approach and naturally generates business through building relationships.”

Kyle James

VP of Innovation at EasyHealth

“Shelby is tenacious in the face of much adversity."

"She is also a community builder and leader. I would recommend working with Shelby… as I know she will deliver results!”

Courtney Bickert

Social Impact Expert & CEO of LaughingMatters