Here's my story...

I'm a business strategist & web designer based in Tennessee, but you could say I'm a multi-passionate entrepreneur! I'm the founder and CEO of Blooming Magnolia Inc, a Long COVID Support & Mental Health Advocacy nonprofit, as well as a Special Advisor for Empowering A Billion Women. I've also successfully coached hundreds of real estate professionals over the past 3 years on how to take their business & brands to the next level.

I am soooooo grateful you found me because I am on freaking fire when it comes to seeing you win in business and life. You deserve to feel inspired, passionate, and alive! I mean... basically I'm your biggest hype girl. Can you tell?

My mission is simple:

millions of people who have big dreams to do what it takes to achieve them. Period.

inspire, empower, and impact

Hi beautiful!


I'm so thrilled you've found me. In 2014, I moved from my hometown in Tennessee to Los Angeles, pursuing dreams of an acting career. But the industry's toxicity quickly turned me off, inspiring me to pivot and create my own reality show, "Not So Rich Not So Famous." It was successful, pitched to networks, and I loved doing it!

Life took an unexpected turn when personal trauma and depression forced me to step back from my project and refocus my energy on healing my physical and mental health. This journey introduced me to the wellness industry, where I found my passion and became a Certified Personal Trainer. I went on to start my own wellness business and was just about to take it to an online platform when I got sick. 

In 2020, I was diagnosed with COVID-19, which led to chronic health complications, including a brain injury and cardiovascular issues. This personal battle ignited a spark in me and while on my sickbed, I started "Blooming Magnolia," a nonprofit dedicated to supporting other Long COVID patients and advocating for mental health. Despite my health struggles, I've managed to appear on various media platforms and earn accolades, including a bronze award for the "Most Valuable Nonprofit Response" at the Stevie® Awards for Women in Business in 2021 and 2022. 

In July 2022, I made a decision to leave Los Angeles, returning to my roots in East Tennessee. By 2023, I devoted myself full time to my business. I've gained certifications in Trauma Informed Coaching (Transcend) and am working towards becoming a Rapid Resolution Therapy® Specialist. I'm currently the reigning Ms. Tennessee Petite USA 2023 and placed in the top 11 nationally!

Now, I use my personal experiences and professional training to empower others to overcome their own challenges. I'm living proof that regardless of the circumstances, you can embrace your unique story and turn your dreams into reality. I have an overall passion for empowering leaders to step into their power and own their story so they can turn their vision into reality, too. I'm a firm believer that I have manifested my own life through inspired action. One of my favorite quotes is, ”The harder the ball hits the pavement, the bigger the bounce,” and I can’t wait to empower you to do the same, no matter your circumstances. I will show you first hand what is possible when you hold your God-given vision, trust your power, and make the decision to leap. 

Where my story begins... thanks, for giving birth to this fiery Aries big dreamer world changer, Mom!!

Finally made the big move from TN to Los Angeles to pursue my dreams!



Graduated high school and planned to move to LA, but had some setbacks. 


I knew I wanted to move to LA or NY for acting so I became obsessed w/ creating: skits, websites, filming, branding. All of it. I had a real talent for it. I didn't know it at the time, but it changed everything for me...

Competed at Miss California USA to challenge myself.. and for the networking opps, of course! Trained for 6 months. One of the best experiences EVERRRR. 


Fell in love with web design & video editing

January 2015


1st fb pic in 2006.
from dollywood to hollywood, baby!!

Lots of life changes during this time. Let's just say I needed to figure out how to make it on my own... and I did. 

Left the agency I was working for. Became a CPT & focused on launching my online wellness biz while also starting to coach real estate professionals on how to take their brands & social media to the next level



Started my fitness journey which totallyyyy changed my life. Competed at my 1st Spartan Race in Oct that year!


Went to Thailand & came back soooo inspired. Launched my lifestyle brand & realty show, "Not So Rich Not So Famous." I was so good at branding & social media, my coach ended up hiring me to work for her lol

Got sick w/ COVID April 20 & it literally almost killed me. When I realized I wasn't recovering, I sprung into action. Summer of 2020 I began creating my nonprofit "Blooming Magnolia" for Long COVID Support & Mental Health Advocacy


Hired my first business coach





March 15, 2021

Summer '21

Started laying the groundwork for offering my own mentorship & educational services.

Celebrated my 30th birthday on the 30th. Cheers to new decades bc my 20s were nuts! LOL

March 30

My Golden Birthday!

Dec '21


Launched the nonprofit! I had always had a dream to have a nonprofit and what a better time to turn pain to passion 

We sent out our first round of grants to patients in need! 

Blooming Magnolia was named the winner of a Bronze Stevie® Award in the “Most Valuable Nonprofit Response" category at the 18th annual Stevie Awards for Women in Business!

September 23

Launched my new company for business mentorship & web design on my 31st birthday!

Let's walk down

memory lane

More  about  me!


I believe the whole entrepreneurship experience is spiritual AF.

I’m 5’0 short… although I be but little, I am fierce ;)

italian food is my favorite food everrr

I’m an ENFJ, Aries Sun, Aries Ascendent, Libra Moon, and a Generator!

red is my power color... can you tell?

I have a white, deaf Turkish Van Cat named Elsa! She’s a queen and is my absolute world!

This is an application-required enrollment process where making sure we’re a good fit is superrrrrr important. If you need that extra 1:1 support, this might be for you. 


I'm here to help you with strategically planning your eye-catching, memorable branded photos, so you'll not only stop your audience from scrolling, but you'll also position yourself as the go-to expert in your field. Your brand will shine through in every image throughout your marketing, creating a powerful and lasting impression.


Photoshoot Planning


This is for the ambitious business owners... the service providers, the artists & coaches, the dreamers who aren't messing around. You'll walk away with a custom show-stopping website within 24 to 48 hours, fully branded to you with love from me.  


get the details!

1:1 Coaching

an exclusive vip experience

Build A Brand


Step into your own personal hour of empowerment with me. Activate your mind, body, and soul to move beyond the voices in your head that say, "That's not right. No one is going to 'get' this. No one is going to buy this. Don't post it." 

Empower Hour

get the details

lights, camera, action!

“If you’re looking for a sign to work with Shelby, this is it! I have first hand seen her accomplishments over the years."

"She has helped to impact so many lives through her personal brands and businesses… and now, she is going to be teaching you how she did it! What a gift! I have personally mentored her and I assure you, your mindset, business strategy, spirit, and soul will grow and you will experience breakthroughs!”

Ingrid Vanderveldt

CEO of Empowering a Billion Women, EBW Distributors, & Vanderveldt Global Investments

“Working with Shelby has been amazing and life changing for me. I’m so grateful to have had the opportunity to work with her! "

"She is genuinely authentic and always has a smile on her face. She is a true master at her craft, and has endless ideas when it comes to all things business strategy.”

Stephanie Martinez-James

Intuitive Spiritual Guide, Psychic Medium

“Shelby is amazing! She takes an individualistic yet dynamic approach to coaching"

"She helps you overcome the core beliefs and problems that are holding you back in business and in life so you can soar! If you’re ready to invest in yourself to level up, I recommend Shelby 100%.” 

Anna Means

“Shelby has a strong marketing and sales skillset."

"She’s extremely positive, creative, and willing to go above and beyond for her clients. She builds trust through a value-first approach and naturally generates business through building relationships.”

Kyle James

VP of Innovation at EasyHealth

“Shelby is tenacious in the face of much adversity."

"She is also a community builder and leader. I would recommend working with Shelby… as I know she will deliver results!”

Courtney Bickert

Social Impact Expert & CEO of LaughingMatters